The Future Of Music
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Video Art
Commission by Hello Play! & Digizik
London - UK
The Future Of Music is a one of a kind 360 film that follows Carré Bleu, a fictitiously famous music producer who can modulate time, space and gravity to create the music of the future.
In this mockumentary interview, he introduces us to a new range of retro-futuristic human instruments he is using to create ground-breaking new sounds for music artist Polar Youth.
Photo Credits: © Pau Muñoz & Greg Barth
Hypebeast
Wildly innovative and completly hypnotic.
Vice Magazine
A short, trippy masterpiece.
The result is a surreal, gif frenzy of gravity defying human instruments that perform all around us, pushing 360 technology to unseen places, and creating a story that the viewer can not only follow, but become a part of.
Easy Life x Fortnite
dImmersive Digital Concert - Video
Commissioned by Island Records & VCCP
Online exclusive experience via Fortnite
As part of the O2 stadium launch in Fortnite, I crafted an immersive & Interactive concert experience for Easy Life, expanding the visual vocabulary of their Life’s A Beach album by building a compelling narrative and virtual worlds for each song, taking players on a 20-minute journey through the album’s symbolic moments, which became Fortnite’s second most popular event of all time.
I Creative Directed the storyline, level design, and user experience, alongside Drinkwater Studios, and directed the video shoot to ensure smooth integration within Fortnite.
Photo Credits: © Stefan Yap & Joe Vozza
As a bonus to fans, playing the experience rewarded them with a free skin and exclusive content, inclusing a brand new track.
Level 1 - Pockets
The experience starts as players teleport into a modern loft to discover Easy Life as giants, peeking in through the windows as they perform Pockets in the most immersive and intimate way possible - pressed up against the glass panes.
As the song progresses water starts bursting into the room through the doors, forcing the band and the players to adapt to the changing environment.
Level 2 - Have A Great Day
After having been flushed down a giant toilet and spat out into the desert through sewage pipes, players can now enjoy an open world packed with easter eggs and hidden items.
Easy Life perform Have A Great Day through discarded TV’s and Tablets that progressively turn this scenic desert into a polluted landfill - a bittersweet contrast to the song’s theme.
Level 3 - Ocean View
Players slide down a landfill and into the mouth of a giant fish, discovering a cavernous and intimate setting where Easy Life perform Ocean View knee deep in water, seamlessly sharing the same space as the viewers.
Level 4 - Skeletons
For the track Skeletons, players are suddenly thrust onto hoverboards and invited to explore a surreal city that seems to bend onto itself.
Slow down to watch the band perform through the building’s windows, or speed up to rack in points by performing tricks & stunts in this contorted urban labyrinth filled with secret passages and bonus content.
Level 5 - Daydreaming
As we reach the highest point of the city, players are pushed up into the skies for a brief moment of euphoric levity, soaring around as they watch Easy Life perform Day Dreams on floating monoliths.
Every verse pushes the players higher up, as pink skies make way for cosmic nebulas that heighten the track’s emotional core.
Level 6 - Nightmares
But soon enough, levity turns into freefall as the players nosedive into the last level: a sunken drive through cinema playing Nighmares & inviting viewers to swim around while cars fall on them from the skies.
Fortnite’s new virtual concert might be its trippiest yet!
The Verge
This wacky and charming concert suits Easy Life’s bright, stoner bops down to the ground!
NME
Creative Direction, Level Design & UX
Greg Barth & Drinkwater Studios
Director
Greg Barth
Commission
Island Records - VCCP - Epic Games
Common People Films
Team Cre8
Shaun Fenn
Quatar World Cup 2022 -
Dead Migrant Edition
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Promotional Campaign
Self-Commissioned
London - UK
The FIFA World Cup 2022 in Qatar is a human rights disaster of epic proportions - from the 6,500+ migrant workers who died building the spectacle, to the arrest, persecution, and beating of LGBTQ+ people.
In response, Rodrigo Peñalosa and I created this self-initiated short film to expose the realities behind the tournament’s glossy facade.
By subverting the visual language and tropes of the beloved Panini sticker album, the film highlights the brutal commodification of migrant labour - workers who make up over 90% of Qatar’s population - reframing football’s culture of collectability as a record of human loss.
Designed and produced as a real, physical sticker album - complete with holographic “shinies” - each card replaces football stats with a migrant worker’s country of origin and cause of death.
Conceived as an album that continues to grow, the project uses nostalgia and familiarity as a weapon, asking what - and who - global spectacle depends on, and how easily violence disappears when entertainment looks this good.
Art, Creative Direction & Design
Greg Barth
Written By
Rodrigo Peñalosa & Greg Barth
Sound Design
Sounds & Sons
Greg Barth & Rodrigo Peñalosa
Ed Cheesman
Connor Coolbear - ETC